We showcased their products and prompted visitors to learn more by submitting their personal details in order to receive a brochure.
Our leads were always closely monitored for quality as we were paid increasingly generous commissions due to our ability to provide leads that matched their target audience and thus generate sales revenue.
We employed a variety of marketing techniques to generate over 200 leads per month during peak seasons, making us an integral sales partner with sales figures in excess of £1 million over the course of our working relationship.
Diversifying our lead portfolio gave us a greater return per lead with additional products including conservatories, home extensions, bespoke curtains, blinds and window shutters.
We were working on a commissions only model which was paid directly based on the results we achieved and delivered.
We captured the details of visitors who were actively seeking more information, requiring their name, address and a working telephone number. Each person was then contacted by telephone to confirm their interest and verify their details in order for the lead to be deemed valid and paid to us.
Our initial payment started at £10 per lead but after several years we were eventually paid up to £35 per lead as a direct result of the quality and net worth of our prospective customers.
Our primary objective was to assist our client to make more sales than they were already achieving through their existing marketing efforts. Whilst they had a comprehensive marketing strategy our approach was to analyse this activity and spot the gaps/opportunities to produce our successful marketing campaign.
Initially, a critical factor was to understand the audience demographic. The pricing of the product was very prohibitive to the masses as the smallest and cheapest product was around £20,000 therefore strategy would prove critical to our overall success.
We employed a variety of marketing techniques some of which are described above.
We generated over 200 leads per month during peak seasons and around 130 leads per month on average.
We became an integral sales partner and produced sales in excess of £1 million over the course of our working relationship.