ASM was the trading name for a joint venture between myself and an ex-work colleague, Andrew Viner. We decided to collaborate together on a project targeting online insurance services.
We identified a niche in the market which would target people searching for discounts relating to car insurance. We created a site focused on collecting information regarding current insurance product offerings and aggregated this information in the form of a directory.
After we successfully dominated the search engines for discount car insurance we replicated our operation and strategy within other insurance verticals.
We worked with over 30 different merchants to create a comprehensive directory of the most popular insurance providers in the UK.
We started out building our own bespoke discount-information directory website using Joomla CMS. Once this became profitable we replicated the same platform for Home Insurance, Pet Insurance and Travel Insurance products over the course of several years.
Here’s a quick rundown of what we did and why….