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SOP Document: Website Requirements

Starter Package: Custom Web Design


  • Is the ability to take donations required at this stage? (This will increase the cost significantly). (I only asked before Africa Parks Contains this function but I think this would come later for your project, based on its success


1st Goal (Primary Purpose)

Present to clients to obtain funding

Call to Action: PDF brochure download or Presentation Download

2nd Goal (Secondary Purpose)

Generate followers on social media to raise interest in the cause and awareness of the organisation

Call to Action: Sign up to newsletter / Follow us on Social Media


Website Inclusions

5 Layout Professional Website

  • Home Page (Business Introduction and Explainer page) – Custom Design
  • Contact Us – Standard Design
  • About Us (Mission Statement) – Standard Design
  • Blog – Standard Design


1) Copy of African Parks Website (layout and design)

2) Donations not included

Website Functions

  • Contact form
  • Twitter and Facebook Feed
  • Image optimisation (faster page download speeds on all devices)

Website Design/Development

  • 1 Mock-up of Home Page
  • 2 Revision rounds (chance to update fonts, colors, interchange images and text )
  • Sign off of revision ready for implementation as web page
  • Testing on Mobile, Tablet and Desktop

Note Additional Revision rounds can be purchased

Facebook Inclusions

  • Professional Instagram Page Design

Instagram Inclusions

  • Professional Instagram Page Design

Requirements (Checklist)

  • Professional imagery (essential, easy to fulfill with stock photography options)
    • Animals
    • Landscapes
    • Team Member Profile Images
  • Professional video(s) (optional)
  • Professional Logo
  • Mission Statement
  • At least 3 blog posts ready to publish (recommended but not essential)
  • Domain name purchased (essential)
  • Details of social media account names (check company name is available)

What is Included?

  • Custom Iconography
  • Tailor font selection
  • Up to 12 Stock Images (paid stock from Deposit Photos)
  • Inclusions as described above
  • Plugins (included) / WordPress Functionality
    • Contact Form
    • Twitter and Facebook Plugin
    1 hour training meeting handover for website
    1 hour consultancy on how to use Facebook and Instagram for marketing

What is not Included?

  • Logo Design
  • Branding and Marketing Advice
  • Content Writing (All content must be supplied to us)
  • Graphic
  • Videos
  • Images
  • Hosting
  • PDF brochure download or PDF Presentation
  • Google analytics integration
  • SEO recommendations
  • UX/UI recommendations
  • Website caching (to improve page download speed; good for users and good for Google!)
  • Infographics + Vector Illustrations
  • Transfer to hosting platform

Delivery Time: 1 month

Fixed Quotation: $3,500

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